Here is Everything about Anime. AnimeJapan 2024

BUSINESS SEMINAR

Total of 6 seminars for domestic and foreign visitors will be held in the Business Day venue for two days, on topics including the basics of anime-related business, examples of corporate collaboration with anime, anime market development and more.

*AnimeJapan Business Registration as well as registration for each seminar program are required to view the business seminars.

March 25 [Mon] program

  • Trend
11:00 - 12:00

Middle Eastern Anime Business: Is There a New Goldmine?

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Contents
In 2022, there were 60 million anime viewers across the Middle East, with an expected market size for games to increase to 2 billion USD in Saudi Arabia by 2026. This presentation will explain the experience of Manga Productions with Japanese companies in co-production insights, distribution, licensing, and the future of business opportunities for Japanese content companies in the Middle East.
Speakers
Dr. Essam Bukhary, CEO of Manga Productions

Profile: Dr. Essam Bukhary, CEO of Manga Productions and Co-Chair of the Executive Committee for Mohammed bin Salman Center for Future Science and Technology at the University of Tokyo. He's also Editor-in-Chief of Manga Arabia and Former Chief Advisor to SNK's Chairman. Dr. Bukhary, Saudi Cultural Attaché to Japan for 7 years, won the Japanese Foreign Minister prize twice. Holding a PhD in international studies in technology and innovation management, he earned M.A. and B.A. degrees in industrial and system management engineering from Waseda University.

  • Basic course
13:30 - 14:30

How to Start a Licensing Business Using Animation Works - Examples of “Chibi Maruko-Chan” and “Rascal” -

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Contents
Using actual examples of "Chibi Maruko-Chan" and "Rascal", the lecture explains in an easy-to-understand manner the flow from planning and development to product release, points where problems can easily occur, and how to proceed smoothly, for those who want to start a licensing business using animated films.
Speakers
Shuichi Motohashi Nippon Animation Co.,Ltd. Director

Profile: Joined NIPPON ANIMATION CO.,LTD. in 2013.Worked on licensing "Rascal" and "Chibi Maruko-Chan" in the Licensing Business Department.Planned and produced the TV animations "Love All Play" and "Blue Orchestra".Currently, he is the general manager of the Licensing Business Department and in charge of planning and development of anime production.

  • Basic course
16:00 - 17:00

Trends in the Anime Industry: Exploring the Trends of a "New Era"

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Contents
With the exception of 2020, which was affected by the Corona disaster, the animation industry has maintained an expansion trend since the 2010s. What are the factors behind this continued expansion? What new era is expected? The current state of the industry and its future prospects will be explained, along with growing markets such as the "live entertainment market" and the "movie market," which have reached record highs.
Speakers
Hiromichi Masuda [Anime Industry Researcher Advisor, Video Market Corporation]

Profile: Animation industry researcher and editorial supervisor of "Animation Industry Report". After graduating from university and working for a record company, he became president of animation production company Madhouse in 2000, and in 2006 he joined Video Market Inc. as a director before assuming his current position. He has experience in a wide range of content businesses, including music, publishing, and animation. His publications include "Anime Business ga Wakaru" (Understanding the Anime Business) (NTT Publishing), "Digital de Kawaru Anime Business" (NTT Publishing), "Anime Business Complete Guide" (Seikai-sha), and Animation Terminology Encyclopedia (Rittosha).

Tadashi Sudo [Journalist/ Appointed professor, Japan University of Economics Graduate School, Entertainment Business Institute]

Profile: Tadashi Sudo is a journalist who was born in Mexico and raised in Yokohama. He has been involved in news and research on the visual business with a focus on animation. After working for a brokerage firm, he established the information website "Anime! Anime!" in 2004. In 2009, he launched and served as editor-in-chief of the anime business information website "Anime! Anime! Biz". In 2016, he left “Anime! Anime!” to become freelancer. Major publications: "Who Makes the Future of Anime Business? A Quiet Revolution Caused by Chinese Capital and Internet Distribution" , “How did Japanese animation directors break into the world?” by Seikaisha.

March 26 [Tue] program

  • Featured works
10:30 - 11:30

The 20th anniversary of the "PRECURE" series and long-term advertising strategy.

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Contents
The "PRECURE" series celebrated its 20th anniversary last year in 2023. This seminar will talk about numerous events and projects held throughout the anniversary year, describe projects that were only possible because of the 20th anniversary, and those possible because it is a long-term series, as well as strategies for the future.
Speakers
Takashi Washio, Executive Producer, Executive Officer, Toei Animation Co.

Profile: "PRECURE" series' first producer. After working on the series from the first "Futari wa Pretty Cure" (2004) to "Yes! PreCure 5 GoGo!" (2008)" he has been involved in the planning of the series from "Go! Princess PreCure"(2015). Other works include "Kaidan Restaurant," "Toriko," "Oshiri Tantei," and "Fushigi Dagashiya Zenitendo."

  • Trend
13:00 - 14:00

"Solo Leveling", production of anime based on a webtoon, domestic and international response.

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Contents
Based on a Korean novel and webtoon (electronic manga), the TV anime "Solo Leveling" began airing in January 2024. While the original manga is highly popular in countries around the world, the anime also received a great response immediately after its broadcast, especially in Europe and the United States. We will talk about the production of this anime, its promotion in Japan and abroad, and the response it has received.
Speakers
Sota Furuhashi (Producer / Aniplex)

Profile: Joined the company in 2014. Belongs to Aniplex Planning and Production Department 2. Producer of "Solo Leveling".

Seigo Hiranuma (Advertising Producer / Aniplex)

Profile: Joined the company in 2014. Belongs to Aniplex Marketing Group, Advertising Department 1. "Solo Leveling" marketing producer.

MC:
Photo by Kaede Nakazato
Ryota Fujitsu Anime Critic

Profile: Ryota Fujitsu was born in Shizuoka in 1968. He began writing about anime in 2000. His major publications include "Bokura ga Anime wo Miru Riyuu -- 2010s Anime Jihyo" (Why We Watch Anime -- 2010s Anime Review) published by Film Art, Inc., and "Anime to Senso" (Anime and War) published by Nippon Hyoron sha co.,Ltd and "Anime Critic" Manifesto, enlarged and revised edition by Chikuma Shobo Co. Also works as a part-time instructor at Tokyo Polytechnic University's Animation Dep.

  • Featured works
15:30 - 16:30

“OSHI NO KO” The affinity of theme songs with works and the creation of music for animation.

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Contents
One of the reasons why "IDOL" the theme song for "OSHI NO KO" became a big hit may have been because of its high affinity with the anime series. The production flow of anime theme songs and the position of music in the animation business will be explained using examples of multiple anime titles.
Speakers
Shuya Yamamoto, Sony Music Entertainment RED Agent Dept.

Profile: Joined Sony Music Group in 2012. After working in CD and game package production, currently involved in promotion and production for various artists. In 2019 participated in the launch of the YOASOBI project.

MC
Photo by Kaede Nakazato
Ryota Fujitsu Anime Critic

Profile: Ryota Fujitsu was born in Shizuoka in 1968. He began writing about anime in 2000. His major publications include "Bokura ga Anime wo Miru Riyuu -- 2010s Anime Jihyo" (Why We Watch Anime -- 2010s Anime Review) published by Film Art, Inc., and "Anime to Senso" (Anime and War) published by Nippon Hyoron sha co.,Ltd and "Anime Critic" Manifesto, enlarged and revised edition by Chikuma Shobo Co. Also works as a part-time instructor at Tokyo Polytechnic University's Animation Dep.

Important Notice

  • *AnimeJapan Business Registration as well as registration for each seminar program are required to view the business seminars.
  • *Be sure to bring your QR code ticket issued at the time of registration with you, as it will be checked at the entrance of the seminar venue.
  • *Seats are on a first-come, first-served basis.
  • *Priority will be given to those who have pre-registered for each seminar, however depending on availability, seats may be available on the day of the seminar.
  • *Automatic translation service will be provided for all programs.
  • *Photography and recording are strictly prohibited.
  • *There will be no business card exchange.
  • *If you have already registered as a business visitor, please log in to your EventRegist account and register for the seminar programs through "My Tickets“ tab.
    Click on the "My Ticket" tab ⇒ Select "AnimeJapan 2024 Advanced Business Registration " ⇒ Click "Session Selection Details" ⇒ Click Change Session Selection Details" to register.