BUSINESS SEMINAR
For domestic and international companies, we will hold a two-day seminar featuring compelling topics such as foundational courses on anime-related business, recent trends, and anime market development at the Business Day venue.
*Business registration is required to view the business seminars.
March 30 [Mon] program
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Basic course
The Future of Japanese Anime Distribution: Prime Video's Global Strategy and THE GHOST IN THE SHELL Challenge
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- From the perspective of Prime Video, which has pioneered worldwide exclusive distribution of Japanese anime titles, this session explores the current state of domestic and international anime distribution markets and emerging initiatives. Drawing on real-world international reception data, we will discuss the evolving role Japanese anime plays in the global streaming landscape.
The presentation will feature a deep dive into THE GHOST IN THE SHELL, scheduled for exclusive distribution (excluding Japan and certain territories) in 2026. We will share insights into our collaborative efforts with Kodansha for international expansion and demonstrate how we leverage One Amazon's integrated platform to create innovative distribution strategies that maximize reach and impact across multiple touchpoints. - Speakers
Takuya Yamagami Prime Video, Content Dept Category Leader (JP Anime, JP Live Action TV, Prime Video Direct), Amazon Japan G.K.Profile: Takuya oversees the video licensing business for Japanese anime, drama, and variety content at Prime Video Content Division. Also leads the worldwide distribution program for anime originating from Japan.
After joining Amazon Japan, gained experience across various media categories including books, music, and DVDs, and then served as Head of Prime Video Marketplace, overseeing TVOD, EST, and Channels business. Assumed current position in August 2025.
Shin Furukawa Director, Anime and Game Business Department, Kodansha Ltd.Profile: I spent five years at a production company, five years at an advertising agency, and eleven years at a publishing house. A lifelong anime enthusiast, I began working part time at a production company during my university years. I currently serve as a director in Kodansha’s Anime & Game Business Department. With deep respect for everyone involved in the creative process, I hope to continue taking on new challenges.
Daichi Sasa Senior Manager, Anime and Game Business Department and Rights MD Department, Kodansha Ltd.Profile: I work in Kodansha’s Rights MD Department as well as the Anime & Game Business Department. After serving as an editor for women’s fashion magazines and journalistic publications, I moved into my current role. I am an anime producer for the new series 'THE GHOST IN THE SHELL' and the broader 'THE GHOST IN THE SHELL' franchise, overseeing collaboration projects—including merchandise development—and overall branding initiatives.
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Ryota Fujitsu, Anime CriticProfile: Anime critic. Born in Shizuoka Prefecture in 1968. Began writing articles on anime in 2000. His major publications include “Anime to Senso” (Anime and War) (Nihon Hyoronsha), "Why We Watch Anime" (Film Art), “Zenso Henkai ‘Anime Critic’ Manifesto” (Chikuma Shobo), “Yoshiyuki Tomino Theory” (Chikuma Shobo). Professor, Department of Animation, Faculty of Art, Tokyo Polytechnic University.
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Trend
The Complete Guide! Anime Industry Tendency and the Latest Trends in Anime Business
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- In 2024, the anime industry market grew to nearly 4 trillion yen, more than doubling in size over the past decade. This expansion was driven by the growing popularity of anime in streaming and theaters, along with significant growth in overseas markets. We will explain the current state and future outlook of the anime industry alongside trends in the anime business.
- Speakers
Masahiro Hasegawa, Editor-in-Chief, Anime Industry Report / Producer, HUMANMEDIA Inc. / Part-time Lecturer, School of Network and Information, Senshu UnivercityProfile: Since 2011, he has been responsible for research and editing of the Japan Animation Association's “Anime Industry Report,” and has served as its Chief Editor since 2025. At the Japan Animation Association, he is also involved in human resource development for anime production sites and the establishment of digital environments. At Human Media Inc., he oversees research and analysis for the content industry, handling numerous government initiatives related to anime and content. He is currently advancing projects such as measuring the “Overseas Expansion of Cool Japan-Related Industries (KGI/KPI)” for the Cabinet Office Intellectual Property Office. Since 2022, he has also served as a part-time lecturer teaching “Animation” at Senshu University's Faculty of Network Information.
Tadashi Sudo, Animation Journalist/Aichi Nagoya International Animation Film Festival Artistic DirectorProfile: Tadashi Sudo is a journalist who was born in Mexico and raised in Yokohama. He has been involved in news and research on the visual business with a focus on animation. After working for a leading securities company, he established the information website "Anime! Anime!" in 2004. In 2016, he left “Anime! Anime!” to become freelancer. Major publications: "Who Makes the Future of Anime Business? A Quiet Revolution Caused by Chinese Capital and Internet Distribution" , “How did Japanese animation directors break into the world?” by Seikaisha.
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Trend
From Emerging Market to StrategicPartner: The Middle East’s Role in the Future of Anime
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- The Middle East is no longer just an emerging market for anime; it is becoming an active creative and strategic partner in the global industry. In this seminar, the CEO of a leading Middle Eastern animation company will discuss how the region’s anime ecosystem is evolving beyond consumption into production, collaboration, and original IP development. Drawing on real-world experience, the session will explore how Japanese studios, creators, and companies can work with Middle Eastern partners to build sustainable, cross-border anime projects that shape the industry’s future.
- Speakers
Dr. Essam Bukhary, CEO of Manga ProductionsProfile: Dr. Essam Bukhary, CEO of Manga Productions and Co-Chair of the Executive Committee for Mohammed bin Salman Center for Future Science and Technology at the University of Tokyo. He's also Editor-in-Chief of Manga Arabia and Former Chief Advisor to SNK's Chairman. Dr. Bukhary, Saudi Cultural Attaché to Japan for 7 years, won the Japanese Foreign Minister prize twice. Holding a PhD in international studies in technology and innovation management, he earned M.A. and B.A. degrees in industrial and system management engineering from Waseda University. In 2024, he was selected by the World Intellectual Property Organization (WIPO) as one of the international experts to judge the WIPO Global Awards competition.
March 31 [Tue] program
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Basic course
The Structure and Latest Trends in Anime Character Licensing for beginners
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- In recent years, the anime market has continued to grow. One of the key features of its business model is a large merchandise market that extends not only from the animated works themselves, but also from their characters and related intellectual properties. Today, there is also growing expectation for the expansion of merchandise businesses aimed at overseas markets.
This section examines the licensing aspects of the anime business by focusing on three areas:
1.The structure of the anime licensing business
2.The latest trends in Japan’s domestic character market
3.The relationship between the character market and anime works
We will explore recent characteristics and emerging trends in each of these areas. - Speakers
Kazuo Rikukawa, CHARACTER DATABANK,Ttd. President/ Character Brand Licensing Association Executive DirecterProfile: After graduating from university, I worked as an editor for a specialized advertising and marketing magazine and later as a researcher at a marketing company. In July 2000, I founded Character Databank, Inc. (CDB). While overseeing CDB’s business operations, I have also been active as an analyst in the character business, appearing as a commentator on television, newspapers, and magazines, as well as engaging in writing and lecturing. I also serve as a visiting researcher at the Institute of Content Business, SANNO University. My publications include Character Marketing Explained with Diagrams (co-authored, published by Japan Management Association Management Center).
Tadashi Sudo, Animation Journalist/Aichi Nagoya International Animation Film Festival Artistic DirectorProfile: Tadashi Sudo is a journalist who was born in Mexico and raised in Yokohama. He has been involved in news and research on the visual business with a focus on animation. After working for a leading securities company, he established the information website "Anime! Anime!" in 2004. In 2016, he left “Anime! Anime!” to become freelancer. Major publications: "Who Makes the Future of Anime Business? A Quiet Revolution Caused by Chinese Capital and Internet Distribution" , “How did Japanese animation directors break into the world?” by Seikaisha.
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Featured works
The Future of Indie Animation Seen in “Milky☆Subway”
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- "Milky☆Subway", the sensation of 2025. We delve into the production behind the scenes to uncover the source of its appeal. We also explore the challenges and necessary environment—including business aspects—independent creators face to keep producing works, viewed through the lens of the booming indie anime scene.
- Speakers
Yohei Kameyama, 3DCG Animation DirectorProfile: Born in 1996. Studied abroad in California, USA in 2016, voluntarily withdrew from university in 2019 and returned to Japan. Enrolled in a vocational school in Tokyo in 2020.
Released the short animation “Milky☆Highway” in 2022. Since beginning freelance work, has participated in music video production and corporate tie-up projects. In 2025, “Galaxy Express Milky☆Subway,” which he directed, wrote, designed characters for, and produced almost entirely by himself, was broadcast and streamed.
Kohei Doi, Composer / Sound DesignerProfile: For Galaxy Express Milky☆Subway, he composed portions of the original score, including select tracks, insert songs, and promotional songs, while also contributing to sound effects production. He specializes in sound design that enhances and immerses audiences in a work’s world, and is actively engaged in self-produced projects. His self-produced music has gained traction primarily on platforms such as TikTok, surpassing 100 million total views in 2025.
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Ryota Fujitsu, Anime CriticProfile: Anime critic. Born in Shizuoka Prefecture in 1968. Began writing articles on anime in 2000. His major publications include “Anime to Senso” (Anime and War) (Nihon Hyoronsha), "Why We Watch Anime" (Film Art), “Zenso Henkai ‘Anime Critic’ Manifesto” (Chikuma Shobo), “Yoshiyuki Tomino Theory” (Chikuma Shobo). Professor, Department of Animation, Faculty of Art, Tokyo Polytechnic University.
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Trend
Data Analysis: The Current State of the Global Anime Market in 2025
― The Power Map of Japanese, Chinese, and Korean Anime and Their Original Manga ―
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- A summary of the global anime market in 2025 based on MyAnimeList's data and an analysis of the spread of anime IPs, including Japanese, Chinese and Korean titles & their original manga/webtoons. What criteria do fans outside Japan currently use to choose the animanga content they consume, and from which countries? How is the relationship between anime and manga changing in the global market? Dive into the data with us as we decipher data insights and uncover hints as to how Japanese IPs can continue to be fans' first choice.
- Speakers
MyAnimeList CEO Atsushi MizoguchiProfile: Joining NTT Docomo in 2000 in mobile music and video distribution, he later became a part of MediaDo in 2008 and helped launch an e-book business, serving as Director and General Manager of the business division from 2013 and Director of Group COO from 2017. He now leads operation of the world's largest anime & manga community database as CEO of MyAnimeList since 2019. With extensive experience in digital content distribution, new business development & building global alliances, he is now promoting the international expansion of anime and manga.
Important Notice
- *Business registration is required to view the business seminars.
- *No advance reservations are required for admission to each seminar. Please come to the entrance of the seminar venue on the day of the seminar.
- *Seats are on a first-come, first-served basis.
- *Automatic translation service will be provided for all programs.
- *Photography and recording are strictly prohibited.
- *There will be no business card exchange.