Here is Everything about Anime. AnimeJapan 2025

BUSINESS SEMINAR

Various seminars for domestic and foreign visitors will be held in the Business Day venue for two days, on topics including the basics of anime-related business, recent anime trends, the popularity of anime attracting customers and more.

*Business registration is required to view the business seminars.
*More programs to be added later.

March 25 [Mon] program

  • Basic course
10:30 - 11:30

Japanese anime business and industry trends for beginners.

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Contents
The animation-related market, which had its 11th consecutive year of growth halted by the 2020 Corona disaster, will exceed 3 trillion yen for the first time in 2023, reaching an all-time high. What is behind this growth? We will explain the market trends in distribution and merchandising, as well as animation business development in Japan and abroad, and the current state and future prospects of the industry.
Speakers
Hiromichi Masuda [Anime Industry Researcher Advisor, Video Market Corporation]

Profile: After graduating from university and working for a record company, he became president of the animation production company Madhouse in 2000, participated in the establishment of Video Market in 2005, and currently serves as an advisor after serving as director. He teaches at Hosei University Graduate School and other universities, lecturing on the structure of the animation business. His publications include "Anime Business ga Wakaru" (Understanding the Anime Business) (NTT Publishing), "Digital de Kawaru Anime Business" (NTT Publishing), "Anime Business Complete Guide" (Seikai-sha), and “Anime Business ga Wakaru Sosho 1, 2024 Edition: Anime Industry Structure Theory” (kindle).

Tadashi Sudo [Journalist/ Niigata International Animation Festival Program Director]

Profile: Journalist. Born in Mexico and raised in Yokohama. Program Director of Niigata International Animation Festival. She has reported, reported and written about animation in Japan and abroad. After working for a securities company, in 2004 she launched the information website “Anime! Anime! He left the site in 2004. His representative works include writing the animation part of “Digital Contents White Paper” and “Animation Industry Report”. Major publications: "Who Makes the Future of Anime Business? A Quiet Revolution Caused by Chinese Capital and Internet Distribution" , “How did Japanese animation directors break into the world?” by Seikaisha.

  • Trend
13:00 - 14:00

Reasons for the increase in inbound tourism at theme parks in depopulated areas

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Contents
The background of the increase in inbound tourists to Nijigen no mori, an anime theme park in Awaji City, Hyogo Prefecture, which is recognized as an underpopulated area, will be introduced along with a case study of the company. We will discuss the impact on facilities made by the rise in international popularity of anime caused by online streaming popularization, and the background of the increase in inbound tourists attributed to creating immersive attractions representing the world of the IP.
Speakers
Yoshihiko Shinoda
Executive Vice President, Nijigen no mori Inc.

Profile: "In the 1990s, he was assigned to an overseas subsidiary of ADK, where he created an anime boom by establishing an annual 16-title anime slate in Asian countries, including “Doraemon” and “Crayon Shinchan”. In 2012, he was appointed Managing Director of Fujiko F. Fujio Productions. With “3DCG Stand by me Doraemon”, he created a new world view of Doraemon and expanded the target audience. He was also instrumental in the start of Doraemon broadcasts in the United States.
In 2016, upon the establishment of Nijigen no mori, he was appointed Vice President of the company."

MC
Photo by Kaede Nakazato
Ryota Fujitsu Anime Critic

Profile: Ryota Fujitsu was born in Shizuoka in 1968. Anime critic. He began writing about anime in 2000. His major publications include “Anime to Senso” (Anime and War) (Nihon Hyoronsha), “Zenso Henkai ‘Anime Critic’ Manifesto” (Chikuma Shobo), “Yoshiyuki Tomino Theory” (Chikuma Shobo), and “Anime Sound Magic” (Planning and reporting, BNN). He is a part-time lecturer at the Department of Animation, Faculty of Arts, Tokyo Polytechnic University.

  • Trend
15:30 - 16:30

Japanese Anime Captivating the World
TMS Entertainment / MAPPA / Netflix take on the challenge

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Contents
Japanese anime now transcends national borders and captivates fans around the world. So what is needed to bring this appeal to foreign audiences?
TMS Entertainment, which produces the globally popular “SAKAMOTO DAYS” and “Baki Hanma” series. MAPPA, whose unique creativity produced “Jujutsu Kaisen” and “Kakegurui Twin”.
The panelists will reveal the secrets of why Japanese anime is so loved around the world, and discuss the future and possibilities of anime.
Speakers
Manabu Otsuka, President of MAPPA Co., Ltd.

Profile: After working at the animation studio STUDIO4℃, he joined MAPPA's first production “Kids on the Slope” as an animation producer.
Since joining the company in 2011, he has directed the production of numerous works, including “Jujutsu Kaisen”, “Attack on Titan” The Final Season, and “Chainsaw Man”. In addition, he has been involved in the overall animation business, including merchandising, events, and distribution.
He has been in his current position since 2016; in 2019, he established a group company, Contrail, Inc. of which he is also the president.

Kotaro Yoshikawa, Senior Vice President, Sales Division, TMS ENTERTAINMENT CO., LTD.

Profile: After working for Toei Animation, Warner Brothers, and 20th Century FOX, he joined TMS Entertainment, the core company of the SEGA Group's video business, in mid-career in 2016. After serving as Executive Officer and General Manager in charge of the company's domestic and international licensing divisions, he has been in his current position since April 2023. Since 2017, he has been deeply involved with Netflix, mainly in terms of contracts, for its own anime productions such as “Baki”, “Hanma Baki”, “Sakamoto Days”, and “Blue Box”.

Kazutaka Sakamoto Vice President, Content, Netflix

Profile: He joined Netflix in 2015, as its first creative executive based in Netflix's Tokyo office. He leads creative and acquisition work for Japanese titles including live-action films, series and anime. At Netflix, he produced works such as "The Naked Director", "Alice in Borderland", "First Love", "Sanctuary" and "Yu Yu Hakusho". He has also set up a wide range of anime shows including "Devilman Crybaby", "Rilakkuma and Kaoru", and "Aggretsuko" in Netflix’s earlier days of ramping up anime programming with global popularity. Prior to his current position, he managed international co-production in films and series.

MC
Motohiko Tokuriki note Producer / Blogger

Profile: After working for NTT and an IT consulting firm, he published a book “SNS Textbook for Ordinary People” based on his experience of blogging at a venture company. Currently, he is in charge of educating and supporting business people and companies on the use of Note and SNS at Note.
In addition, as a blogger, he introduces news on Yahoo! News and YouTube to support the future of Japanese “entertainment” and its global development, as well as the evolution of digital and SNS utilization and thrusting activities in the entertainment industry.

  • Trend
17:30 - 18:00

A New Era of Animation! The Future of “Saudinimation” Driven by Japan and Saudi Arabia

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Contents
The animation market in the Middle East region is expanding rapidly compared to other countries in the world. The animation market in Middle Eastern countries is said to offer the best business opportunities in the world over the next decade. Manga Productions is a leading company driving the animation market in the Middle East. For companies looking to expand their business in the Middle East and abroad, we will explain the current and future prospects for the entertainment, event, and animation business in the Middle East.
Speakers
Dr. Essam Bukhary, CEO of Manga Productions

Profile: Dr. Essam Bukhary, CEO of Manga Productions and Co-Chair of the Executive Committee for Mohammed bin Salman Center for Future Science and Technology at the University of Tokyo. He's also Editor-in-Chief of Manga Arabia and Former Chief Advisor to SNK's Chairman. Dr. Bukhary, Saudi Cultural Attaché to Japan for 7 years, won the Japanese Foreign Minister prize twice. Holding a PhD in international studies in technology and innovation management, he earned M.A. and B.A. degrees in industrial and system management engineering from Waseda University. In 2024, he was selected by the World Intellectual Property Organization (WIPO) as one of the international experts to judge the WIPO Global Awards competition.

March 25 [Tue] program

  • Basic course
10:30 - 11:30

Notes on International Co-Productions

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Contents
In recent years, Japanese animation productions, both old and new, have accelerated their overseas development. In this context, international co-productions between Japan and the rest of the world are on the increase, and we will explain the current situation and future of the animation market and co-productions in Japan and the rest of the world, including actual examples of what to watch out for when producing animation for the world, and other regional circumstances.
Speakers
Tadashi Sudo [Journalist/ Niigata International Animation Festival Program Director]

Profile: Journalist. Born in Mexico and raised in Yokohama. Program Director of Niigata International Animation Festival. She has reported, reported and written about animation in Japan and abroad. After working for a securities company, in 2004 she launched the information website “Anime! Anime! He left the site in 2004. His representative works include writing the animation part of “Digital Contents White Paper” and “Animation Industry Report”. Major publications: "Who Makes the Future of Anime Business? A Quiet Revolution Caused by Chinese Capital and Internet Distribution" , “How did Japanese animation directors break into the world?” by Seikaisha.

Nao Hirasawa (Producer / President and Founder, Arch Corporation / President, Graphinica Inc.)

Profile: Mr. Hirasawa founded his own company after working for Bandai Visual Inc. (now NAMCO BANDAI Filmworks Inc.), Production I.G. Inc. and Ultra Super Pictures Inc.
He has a unique background as a producer from a legal department. As a result, he is knowledgeable not only in domestic copyright management, but also in contracts for the overseas development of IP.
He has been a director of Yamatoworks since December 7, 2019, a representative director of Graphinica Inc. since April 1, 2020, and a director of Yumeta Company, Inc. since July 1, 2020.

  • Trend
13:00 - 14:00

The Challenge of Creating Timeless Original Works: How to Create and Deliver “Urusei Yatsura” and “The Rose of Versailles

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Contents
How to revive Rumiko Takahashi's masterpiece “Urusei Yatsura” ? What is the background behind the theatrical animation adaptation of the immortal masterpiece “The Rose of Versailles” more than 50 years after its creation? What were the key points in the staffing and casting process? What were the difficulties and particularities in the production process? What audience did they aim the anime to reach, and what kind of promotional devices did they use? All the above will be introduced by the project staff.
Speakers
Kazuki Ohshima (Fuji Television Network, Inc. Anime Production Animation Department)

Profile: After working as an editor for news and information programs, he has been in his current position since 2017. His works include “Urusei Yatsura” and “Neko ni tenseishita Ojisan”.

Nozomi Isowa (Production Producer, Avex Pictures, Inc.)

Profile: Ms. Nozomi Isowa joined Avex Entertainment, the predecessor of Avex Pictures, in 2012. Her major works include the TV animation “Dance with Devils” (2015), the theatrical version of “KING OF PRISM -Dramatic PRISM.1-” (2024), and the animated feature “The Rose of Versailles” (2025).

Naoko Matsuda (Advertising Producer, Avex Pictures, Inc.)

Profile: Ms. Matsuda joined Avex Pictures in 2017 after working for Walt Disney Japan and Kino Films. Her major advertising credits include the TV anime “Fruits Basket” (2019-), the anime “Spriggan” (2023), and the theatrical anime “The Rose of Versailles” (2025).

MC
Photo by Kaede Nakazato
Ryota Fujitsu Anime Critic

Profile: Ryota Fujitsu was born in Shizuoka in 1968. Anime critic. He began writing about anime in 2000. His major publications include “Anime to Senso” (Anime and War) (Nihon Hyoronsha), “Zenso Henkai ‘Anime Critic’ Manifesto” (Chikuma Shobo), “Yoshiyuki Tomino Theory” (Chikuma Shobo), and “Anime Sound Magic” (Planning and reporting, BNN). He is a part-time lecturer at the Department of Animation, Faculty of Arts, Tokyo Polytechnic University.

  • Trend
15:30 - 16:30

Unravelling the realities of global anime fans with data! ~Isekai Edition~

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Contents
This lecture will reveal the realities of isekai anime fans from around the world based on data from MyAnimeList, the world's largest anime & manga community website with over 19.5 million users. What is it that draws them to the isekai genre? What are the secrets of titles that have especially garnered their support? Dive into the appeal of isekai anime and its characteristics, made clear through data.
Speakers
MyAnimeList CEO Atsushi Mizoguchi

Profile: Joining NTT Docomo in 2000 in mobile music and video distribution, he later became a part of MediaDo in 2008 and helped launch an e-book business, serving as Director and General Manager of the business division from 2013 and Director of Group COO from 2017. He now leads operation of the world's largest anime & manga community database as CEO of MyAnimeList since 2019. With extensive experience in digital content distribution, new business development & building global alliances, he is now promoting the international expansion of anime and manga. With his deep knowledge of fan communities, he now seeks to maximize the value of content.

Important Notice

  • *Business registration is required to view the business seminars.
  • *No advance reservations are required for admission to each seminar. Please come to the entrance of the seminar venue on the day of the seminar.
  • *Seats are on a first-come, first-served basis.
  • *Automatic translation service will be provided for all programs.
  • *Photography and recording are strictly prohibited.
  • *There will be no business card exchange.